Personal Brand Photography That Elevates Your Business
Show Up. Stand Out. Grow Your Brand.
Your brand is more than just a logo—it’s YOU. The passion, expertise, and personality behind your business are what make people choose you over the competition. Professional brand photography helps you tell your story, build trust, and attract your dream clients with images that truly reflect who you are.
Your branding photography is more than just a way to look good. It's a way to tell your story and connect with your target audience. It's a way to build trust and credibility. And it's a way to make a lasting impression.
That's why you need a branding photographer who understands your brand and your goals. Someone who can capture your unique personality and style. Someone who can create images that will help you stand out from the competition.
YOU'VE WORKED TIRELESSLY ON YOUR BRAND
NOW LET'S SHOW THE WORLD
Your brand is your identity. It's what sets you apart from the competition and makes you memorable.
But how do you create a brand that people will notice and remember?
Branding photography is the answer. With branding photography, you can create images that capture your brand's essence and communicate your values to your target audience.
Based in San Diego, offering branding photography that goes beyond just beautiful images—it’s about creating a strong visual identity that tells your unique story and connects emotionally with your audience.
Branding sessions are tailored to reflect who you are and what your business stands for. Together, we'll map out a custom photography plan designed to align with your goals and speak directly to your ideal clients.
With experience working across a wide range of industries, there’s a deep understanding of what it takes to create visuals that drive results. Every step of the process is collaborative, intentional, and focused on capturing the heart of your brand.
Choose from a variety of shooting styles to match your aesthetic, and expect high-quality images delivered promptly—ready for your website, social media, or marketing materials.
If you're ready to elevate your brand and connect more deeply with your audience, let’s create something powerful together. Reach out today to start planning your branding session.
Why Branding Photography Matters
And how I help you show up confidently, authentically, and beautifully
Branding photography is more than just a headshot or a pretty picture. It’s about telling your story, connecting with your audience, and showing the world what it feels like to work with you.
Here’s what I offer through every branding session:
Build Trust at First Glance
People connect with people—not logos. Your brand photos are often the first impression someone has of you. Let’s make sure it’s the right one—warm, confident, and approachable.
Share Your Story Without Saying a Word
Your personality, your vibe, your values—they all matter. I help you bring those to life visually, so your audience feels like they know you before they ever work with you.
Attract the Right Clients
When your photos align with who you are and who you serve, you naturally draw in your dream clients. Together, we’ll create images that speak their language—and feel unmistakably you.
Stand Out with Confidence
Whether you're launching a website, updating social media, or creating marketing materials—you’ll have a library of scroll-stopping, on-brand images that elevate your business and your presence.
Less Stress, More Ease
No more last-minute selfies or scrambling for a decent photo. I’ll make sure you walk away with a collection of ready-to-use images that save you time and help you show up consistently.
Feel Empowered in Front of the Camera
You don’t need to know how to pose or what to wear. I’ll guide you through every step—making it easy, relaxed, and actually (dare I say) fun. You’ll leave feeling confident and proud of what we created together.
Let’s create images that feel like you—and speak directly to the clients who need what you offer.
Branding Photography with a Mobile Studio Experience
Your brand. Your vibe. Your location.
Whether you want a clean studio look or a more natural, lifestyle setting—I bring the studio to you.
No need to worry about finding a fancy location or driving across town. I come to your space, or we choose a spot together that feels right for your brand.
Guarantee:
I'm so confident in my work that we offer a 100% satisfaction guarantee. If you are not happy with your branding photography, I'll will re-shoot your session for free.
Contact me today to learn more about my branding photography services and to schedule a consultation. I would be honored to help you create the perfect branding photography for your business.
I take pride in being your branding photographer. My goal is make you feel completely comfortable throughout the whole process but especially during your session. Being comfortable and relaxed is what brings out the natural smiles and laughter we want to capture. I'm also open to your ideas and unique looks you might want to accomplish during your session. Looking confident and professional will help with your success!
Mobile Location Studio
What's great about our branding services, is I can come to you. If you location is not ideal then we can select an outdoor location that good for both of us. We can shoot in a natural setting or set up a background. Your choice!
Creating the Look
With our multiple studio background colors like white, black and grey (even more) available, your headshot is sure to stand out from others. If you don't need a standard plain background we can also opt for the outdoors!
Full Licensing
Any of the images you purchase from the studio will be fully licensed for you use in whatever setting is needed from social media to print work. Images will be delivered as high-resolution digital downloads. Most packages come with two images of your choice, and you can purchase more beyond that.
Professional Retouching
All the images that come in your package or images you purchase separately will go through our professional retouching system. So skin blemishes, pimples, whatever you want removed we can do it. We want you to look great!
Hair & Makeup Available
If you so desire to sit back and have a hair and make-up artist make you look your best, then we offer that service as well. Professional hair and makeup definitely make a big difference in the way you feel and look.
First Impressions Matter Make Yours Unforgettable
People connect with people. The right photos will:
Build trust and credibility instantly
Make your website & social media stand out
Create a personal connection with potential clients
Position you as the go-to expert in your industry
CARLSBAD PERSONAL BRANDING PHOTOGRAPHY
Why choose our studio?
Our ultimate goal is to make you feel relaxed and comfortable in front of the camera
17 years of experience in making our clients feel satisfied with their choice in photography
Shy in front of the camera, no problem we easily guide you through the best poses based on your look
Strong attention to detail and customer service
Quick turnaround times and quick responsiveness
Professional editing and retouching available
The Process
Consult
If you're here, then it's most likely you need a brand redo. During your initial contact with us, we go into a consultation mode sharing your ideas and concerns and we also lend our best expertise that produce great results.
BOOKING
So you booked us for your brand shoot, that's awesome! Let's pick a date and time that works best for you. Also, at this time we take a 50% retainer to reserve your headshot session date.
Photo Day!
Exciting day! Now its time to have some fun and create some cool brand images . During the session, we will get you comfortable and relaxed (those make the best images) also showing you some images along the way to make sure you are completely satisfied with how you and the photos look.
online viewing
After the shoot, we dive deep into our digital lab and start selecting the best of the best. Once that is done, we then upload you photos and email a link. Most brand packages come with fully edited high resolution files as well a web ready files. You'll make your selections and then we will fully edited to perfection!
TESTIMONIALS
Cary produced quality, professional photos at a competitive price. I was very satisfied with the product and have gotten compliments on my photos. It is great to have professional photos on hand for LinkedIn and other various reasons in my line of work. Thank you Cary!
Paul DiPaolo
Cary is not only an incredibly gifted photographer who takes amazing and beautiful photos but he is also very kind, sincere, and a consummate professional from the moment you meet him and throughout the whole time working with him. His fee and portrait prices are very reasonable and he gets your proofs to you in a timely manner. I loved all the photos he took, which made it very difficult to choose which ones to order. He is definitely a five-star photographer and I would highly recommend him to anyone.
Tina Pisciotta
Working with Cary was a very comfortable, fun and professional experience. We felt like we were with a friend from the start of the project to the end. The photos turned out lovely and we are very pleased. We needed an indoor studio and his Solana Beach studio was perfect for our shots. Hope to use him for outdoor takes someday! I recommend Cary Pennington Photography without hesitation.
Deborah
Personal Branding Packages
PERSONAL BRANDING PRICING Lifestyle Approach
Personal branding photos are a great way to let your customers see and feel connected before you even meet them. In addition they add a sense of value and professionalism to your website, business cards, social media profiles, and even resumes. Nothing but high quality business head shots that will help you make a confident and professional first impression.
SELECT THE ONE THAT FITS
To take your Brand to new heights
ESSENTIAL IDENTITY BRANDING SESSION
$595595$
Perfect for individuals, small businesses or startups needing the basics to establish a professional brand presence.
1 - Hour Photo Session
2 - Wardrobe Brand Looks
1 - Photo Location
10 - Retouched and Refined High-Resolution Digital Images
Private Online Gallery
Pre-Session Consultation
Most Popular
SIGNATURE SHOWCASE BRANDING SESSION
$995995$
A comprehensive package for businesses looking to highlight their unique personality and connect with clients on a deeper level
2 - Hour Photo Session
4 - Wardrobe Brand Looks
2 - Photo Locations
30 - Retouched and Refined High-Resolution Digital Images
Private Online Gallery
Location Scouting
Pre-Session Consultation
ELEVATE EXPERIENCE BRANDING SESSION
$1,5951,595$
The ultimate package for brands ready to level up with customized, storytelling imagery that leaves a lasting impact.
4 - Hour Photo Session
Unlimited Wardrobe Brand Looks
3 - Photo Locations
60 - Retouched and Refined High-Resolution Digital Images